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How is the ROI of an investment in production data calculated?

Short answer

ROI (return on investment) relates the benefit of an investment to its cost: (benefit − cost) ÷ cost. For investments in production data, it stands or falls with two things: a measured baseline and an honest cost calculation over the whole lifetime. It is a decision aid, not a guarantee.

Reading time 7 minutesEditorial team, inray Industriesoftware
From baseline to ROI

Definition: ROI

ROI stands for “return on investment”. The basic formula is: (benefit − cost) ÷ cost. If the calculation gives 0.6, that is an ROI of 60 percent. The measure answers how much benefit each euro invested produces.

It does not answer everything. When the benefit arises and how costs are spread over the years stays invisible. That is why ROI is usually combined with other measures.

Measure Question Limit
ROI How much benefit does each euro invested produce? Does not consider when the benefit arises
Payback period When have the costs flowed back? Ignores benefit after payback
Net present value What are future payments worth today? Needs an interest rate and reliable forecasts
Life cycle cost What does the solution cost over its whole lifetime? Says nothing about benefit

Why the measure is so widespread

The origin lies at DuPont. In 1914, Donaldson Brown, then Assistant Treasurer, developed a formula there that combined earnings, working capital and investment in plant into one measure, and called it “return on investment”. According to the Hagley Museum, DuPont made ROI its main performance measure and required an ROI forecast with every capital request.

The calculation is quick. Purely as an illustration: an investment of EUR 250,000 is expected to bring a benefit of EUR 400,000 over three years. The ROI is (400,000 − 250,000) ÷ 250,000 = 0.6, so 60 percent. The figures are a worked example, not a figure from experience. What matters is that every assumption behind it is named and can be checked.

What benefit and cost are made of

With production data, the benefit can often be tied to plant measures. The overview lists typical building blocks on both sides of the calculation.

Building block Effect on the calculation Source
Availability Less unplanned downtime raises productive run time; first OEE factor Nakajima, 1982; ISO 22400-2
Performance Running speed relative to theoretical maximum speed; second OEE factor Nakajima, 1982; ISO 22400-2
Quality Share of products that meet requirements on the first pass; third OEE factor Nakajima, 1982; ISO 22400-2
Life cycle costs Purchase, introduction, operation and maintenance belong on the cost side IEC 60300-3-3, 2017

What the calculation depends on

Four points decide whether an ROI calculation is robust.

  • Baseline: Without a measured state before the investment, there is nothing to compare with. Improvements can only be proven against a documented basis.
  • Attributability: The benefit has to be attributable to the measure. That takes data assigned to the same plants and periods.
  • Full costs: Besides the purchase, introduction, training, operation and maintenance count. The guide IEC 60300-3-3 describes life cycle costing.
  • Assumptions and period: Observation period, interest rate and forecasts should be documented so others can follow the calculation.

Four steps to an ROI calculation

The sequence has proved its worth because it makes assumptions visible early.

  1. Measure the baseline

    Capture availability, performance and quality of the affected plants over a representative period.

  2. Formulate benefit hypotheses

    Define which measure should improve by how much through the intervention, and record the reasoning.

  3. Capture costs over the lifetime

    Include introduction, operation and maintenance, not only the purchase.

  4. Verify in a pilot

    Test the hypothesis on one plant or line, compare with the baseline and only then extrapolate.

What ROI is not

Four distinctions prevent typical misjudgments.

  • Not a guarantee: ROI is only as robust as its assumptions. A forecast remains a forecast.
  • Not only cost reduction: Benefit can also come from higher quality, shorter lead times or lower risk, which are harder to quantify.
  • Not the same as payback: ROI says nothing about when the costs flow back.
  • Not a one-off calculation: Whoever does not re-measure ROI after introduction does not know whether the assumptions held.

Typical hurdles in practice

The hurdles mostly lie in the data and the organization, rarely in the formula.

  • No documented baseline before the investment
  • Benefit that arises in a different department than the costs
  • Incomplete costs, for example without training or operation
  • Measurements whose quality nobody has checked
The honest part

The ROI of a data platform cannot be derived from a product description. It depends on your plants, your baseline and your costs. pronubes therefore names no guaranteed values and makes no general ROI promise. We help create the measurement basis on which you can calculate your own ROI.

How pronubes helps

pronubes provides the data basis on which benefit can be demonstrated at all. The product parts take on different tasks.

  • pronubes Edge: Edge captures data from machines and plants at the source and makes it available in a structured way. That creates the baseline without which no improvement can be proven.
  • pronubes Zones: Zones maps sites, production areas, systems and data flows in a clear structure. This allows measures to be compared per site and area, and benefit to be attributed.
  • pronubes Insights: Insights shows whether data flows run stably in live operation. That supports the statement that the measurements your ROI calculation rests on are reliable.
Glossary
ROI
Return on investment, ratio of benefit minus cost to cost.
Payback period
Time until the costs of an investment have flowed back.
Net present value
Present value of future payments, discounted at an interest rate.
Life cycle cost
Total cost of a solution over its lifetime, also called life cycle costing.
OEE
Overall equipment effectiveness, product of availability, performance and quality.
Availability
Share of planned time in which a plant actually runs.
Baseline
Measured state before the intervention, against which improvements are compared.
Attributability
Ability to assign a benefit unambiguously to a measure.
Pilot
Limited test on one plant or line before broad rollout.
Hypothesis
Reasoned assumption of which measure improves by how much.
Asked and answered

Frequently asked questions

How is ROI calculated?

With the formula (benefit − cost) ÷ cost. With costs of EUR 250,000 and a benefit of EUR 400,000, the result is (400,000 − 250,000) ÷ 250,000 = 0.6, so 60 percent. The values come from a worked example.

When is an ROI “good”?

That cannot be said in general. It depends on your minimum required return, on risk and on alternatives. Compare ROI with other investments and also check payback period and net present value.

Why is ROI alone not enough?

It says nothing about when the benefit arises. Two investments with the same ROI can differ considerably in timing and risk. That is why payback period and net present value are added.

How can the benefit of production data be measured?

Through plant measures such as availability, performance and quality, which come together in OEE. A measured baseline before the intervention is a prerequisite.

Where does the term ROI come from?

In 1914, Donaldson Brown developed a formula at DuPont that he called “return on investment”. DuPont used it as its central performance measure and required an ROI forecast with capital requests.

Get started

A robust ROI starts with data you can compare before and after the intervention.

pronubes creates this data basis: capture machine data, structure it and keep it in view in operation.

pronubes by inray

pronubes is a product of inray Industriesoftware GmbH. Over 30 years of industrial software from Germany. Innovative and reliable for manufacturing companies.

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